This past November, we had the pleasure of working with FCB Chicago shooting both video and stills for MilkPEP’s Great American Milk Drive campaign.
We had three distinct scenarios that depicted candid, genuine, and compelling moments between kids and how milk helps fuel play, learning, and imagination. Each scenario was for a different season for the overall call to action campaign.
With playful, child-like illustrations overlaying the photographic imagery and video, an emotional but light-hearted environment was created to help promote the campaign’s call to action.
Producer: Trevor Power
Assistants: Kevin Serna, Leah Fithian, Will Hartman
DIT: Brian Pietrini
Child Wrangler: Meg Grunewald
Stylist: Lavi Toma
Hair + Makeup: Jenna Baltes