Last November CLP was on home turf with an expressive, in-studio shoot for Sherwin-Williams & FCB Chicago. Do you know that feeling when you transformed a room just by putting a new bright, bold, beautiful new color on the wall? We definitely did that day and the talent couldn't help but feel like winners.
FCB Chicago gave us the opportunity to combine creative forces and create something truly unique. We constructed our painted wall with the help of a set builder who emulated the texture of a final painted wall to the client's technical specs. Because this was a three part campaign, we shot against a neutral gray that would become the three featured colors in the final ads. Take a peek at the final layout and a fun GIF made up of some of my favorite shots.